• Nick Faassen

What is Instagram Reels?

Instagram Reels is a new feature of Instagram introduced on August 5, 2020. With Reels you can create short funny videos for Instagram. In addition to IGTV, which is used for longer videos, this is a new option for videos on Instagram.



You can record and edit videos with multiple clips of up to 15 seconds with audio, effects, and creative tools. You can share these Reels with your followers in the Feed and when you have a public account in Explore. With Instagram Explore you can increase your reach a lot without using ads.


Instagram Reels VS TikTok


Instagram Reels, like YouTube Shorts, seems like an answer to TikTok. Since TikTok is banned in more and more countries because of the Chinese roots of the application, this is a logical consequence. You cannot really call it an original idea from Instagram but that does not make it less fun. Just as the stories were copied from Snapchat, it is now the turn of the short creative videos from TikTok.


Instagram Reels works almost the same as TikTok but is not yet as extensive. With TikTok you can also make videos of one minute long, for example. With Instagram Reels this is a maximum of 15 seconds. The videos you will find while exploring Reels are also like those of TikTok. There are countless small tutorial videos, dance videos and other fun stuff.

How does Instagram Reels work?


Instagram Reels works via the normal Instagram app. You first need to go to the Reels tab and then press the camera.


  • You can record multiple scenes and then play them consecutively. At the top of the screen is the well-known timeline that you can also find in TikTok and YouTube shorts videos.

  • You can add music.

  • You can adjust the speed of your video.

  • You can trim the recorded part if you want.

  • You can add effects to your Reels. These can be, for example, your own filters.

  • You can set a timer.


So, you can make super amazing and creative videos with Instagram Reels. It is actually some kind of TikTok function within Instagram that makes Instagram a lot more extensive. The competition with TikTok officially started. In time, the app will undoubtedly be expanded so that you can be even more creative with your Reels.


Do you have questions about Instagram Reels, or do you want us to help you with your social media content? Contact us and we will help you with pleasure!



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